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Levi's Stars Shine in 'Behind Every Original' Super Bowl Ad
9 Feb
Summary
- Levi's campaign 'Behind Every Original' launched during the 2026 Super Bowl.
- Global ambassadors include Rosé, Doechii, Questlove, and Shai Gilgeous-Alexander.
- The campaign honors the legacy of iconic individuals wearing Levi's denim.
During the 2026 Super Bowl, Levi's launched its "Behind Every Original" campaign, a celebration of enduring style and legacy. The campaign prominently features global brand ambassadors, including K-pop star Rosé of BLACKPINK and rapper Doechii, alongside basketball player Shai Gilgeous-Alexander and musician Questlove. This initiative honors the countless individuals who have made Levi's a part of their history.
The campaign film pays homage to legendary figures like Bruce Springsteen, referencing his iconic 1984 "Born in the U.S.A." album cover worn in Levi's 501s. For the campaign, Doechii sported Low Slim Bootcut jeans ($110), while Rosé chose Loose Bootcut jeans ($110), and Questlove wore 505 Regular Fit jeans ($74.95).
Rosé described her creative process as starting with self-inspiration and a clear vision, while Doechii emphasized the bravery required in artistic expression. The article highlights shoppable looks from the campaign, detailing Rosé's $110 Loose Boot Women's Jeans and $75 Garment Dye Oversized Hoodie, and Doechii's $110 Low Slim Bootcut Women's Jeans and $25 Essential Racer Tank Top.
