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Letterboxd Sale Sparks 'Enshittification' Fears
27 Apr
Summary
- Letterboxd's investor, Tiny, is exploring potential sales of the platform.
- Users worry about 'enshittification' and profit-driven changes.
- Co-founder's veto power offers some protection against a sale.

Letterboxd, a social network for film lovers, is reportedly up for sale by its controlling investor, the private equity firm Tiny. Discussions have occurred with potential buyers, including Versant and Ankler Media. These reports have revived user anxieties about 'enshittification,' a term describing the degradation of online platforms for profit.
Tiny acquired a 60% stake in Letterboxd in 2023, valuing the company at approximately $50 million. Since then, the platform has largely maintained its independent operation as promised, with founders continuing to lead. Letterboxd, founded in New Zealand in 2011, now boasts 26 million users and is credited with engaging younger demographics with cinema.