What is Lego SMART Play announced at CES 2026?

Lego SMART Play uses tiny chips in bricks, tags, and minifigures to add interactive sound effects to Lego creations during play, without needing a screen.

When will the new Star Wars Lego SMART Play sets be available?

The first Star Wars Lego SMART Play sets are expected to launch in select markets on March 1, 2026, with preorders starting January 9, 2026.

How do Lego SMART Play bricks work?

Lego SMART Play bricks have an embedded chip that responds to how the set is played with, triggering associated sound effects for enhanced interactivity.

Home / Arts and Entertainment / Lego Bricks Now Talk: CES 2026 Unveils Smart Play Tech

Lego Bricks Now Talk: CES 2026 Unveils Smart Play Tech

7 Jan

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Summary

New Lego SMART Play bricks feature chips smaller than a stud for interactivity.
Interactive Lego sets include sound effects triggered by play, sans screens.
First Star Wars themed Lego SMART Play sets launch in March 2026.

Lego Bricks Now Talk: CES 2026 Unveils Smart Play Tech

At CES 2026, The Lego Group unveiled its groundbreaking SMART Play bricks, designed to bring children's creations to life through real-time interaction. These new bricks contain custom chips, smaller than a standard Lego stud, enabling them to respond dynamically during play and add engaging sound effects.

The first collection of Lego SMART Play building sets, themed around the beloved Star Wars universe, is scheduled to launch in March 2026. Consumers can anticipate sets such as Darth Vader's TIE Fighter and Luke's Red Five X-wing, with preorders available starting January 9, 2026.

Tom Donaldson, Senior Vice President of the Creative Play Lab, expressed excitement about blending creativity and technology, stating that Lego SMART Play aims to set a new standard for imaginative experiences. This innovation promises to enhance storytelling and world-building for families, all without the need for a screen.