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Legendary Talent Agent Norman Brokaw Dies at 89, Leaving Lasting Legacy
21 Oct
Summary
- Norman Brokaw, former William Morris Agency president and CEO, dies at 89
- Brokaw had decades-long association with Bill Cosby and represented Marilyn Monroe, Barbara Stanwyck
- Brokaw helped expand WMA into TV, sports, politics, and news

On October 21, 2025, the entertainment industry mourned the passing of Norman Brokaw, a trailblazing talent agent who left an indelible mark on the William Morris Agency (WMA). Brokaw, who died at the age of 89 after a long illness, had a remarkable career that spanned over seven decades.
Brokaw's journey began in 1943 when, at just 15 years old, he was offered a mailroom job at WMA's Los Angeles office by his uncle, Johnny Hyde, a partner in the company. Over the years, Brokaw rose through the ranks, becoming the architect of the agency's television department in the 1950s and convincing a skeptical Hollywood to embrace the small screen.
As WMA president and CEO from 1989 to 1997, Brokaw continued to expand the agency's reach, branching out into sports, politics, and news. He represented a diverse roster of clients, including Marilyn Monroe, Barbara Stanwyck, Clint Eastwood, and Gerald and Betty Ford. Notably, Brokaw had a decades-long, fruitful association with the now-embattled Bill Cosby.
Brokaw's legacy extends beyond his impressive client list. He was instrumental in shaping the entertainment industry, recognizing the potential of emerging talent and new mediums. His vision and entrepreneurial spirit transformed WMA into a powerhouse, paving the way for future generations of agents and industry leaders.