Who was Piyush Pandey?

Piyush Pandey was a legendary adman in India who passed away last month at the age of 70. He was the creative force behind some of India's most iconic advertising campaigns, including Cadbury Dairy Milk's "Asli Swaad Zindagi Ka" ads.

How did Piyush Pandey's Cadbury campaigns change the perception of chocolate in India?

Pandey's Cadbury campaigns in the early 1990s transformed chocolate from a child's treat to a symbol of joy and celebration for adults. His "Asli Swaad Zindagi Ka" ads featured spontaneous, joyful activities by adults, subtly linking Cadbury chocolate to simple pleasures.

What was the impact of Piyush Pandey's work on the Cadbury brand?

Pandey's creative vision and collaborative efforts with musicians and directors resulted in timeless Cadbury campaigns that continue to resonate with audiences today. His ability to capture the universal human need for happiness and associate it with the Cadbury brand cemented the company's position as a symbol of joy in India.

Home / Arts and Entertainment / Legendary Adman Piyush Pandey, Architect of Iconic Cadbury Ads, Passes Away at 70

Legendary Adman Piyush Pandey, Architect of Iconic Cadbury Ads, Passes Away at 70

24 Oct

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Summary

Piyush Pandey, the legendary adman, passed away in Mumbai last month at the age of 70
He was behind iconic campaigns like Fevicol's "Jor laga ke haisha" and Cadbury Dairy Milk's "Asli Swaad Zindagi Ka"
His Cadbury campaigns in the early 1990s transformed the perception of chocolate from a child's treat to a conduit for joy

Piyush Pandey, the legendary adman who shaped the way India viewed and enjoyed chocolate, passed away last month in Mumbai at the age of 70. Pandey was the creative mastermind behind some of India's most beloved advertising campaigns, from Fevicol's "Jor laga ke haisha" to Asian Paints' "Har ghar kuch kehta hai."

However, Pandey's most enduring legacy may be his work on the Cadbury Dairy Milk campaigns in the early 1990s. At a time when chocolate was still firmly associated with children, Pandey spearheaded a campaign that transformed the perception of the sweet treat. The iconic "Asli Swaad Zindagi Ka" ads featured adults across age groups engaging in spontaneous, joyful activities, subtly linking Cadbury chocolate to the simple pleasures of life. This campaign was a game-changer, convincing Indian adults to embrace their inner child and indulge in chocolate without guilt.