Home / Arts and Entertainment / Ferrell, Lynch, Beckham Kick Off 2026 World Cup Hype
Ferrell, Lynch, Beckham Kick Off 2026 World Cup Hype
15 May
Summary
- Lay's campaign features Will Ferrell, Marshawn Lynch, and David Beckham.
- The campaign encourages fans to enjoy the 2026 World Cup without expertise.
- Lay's Bandwagon Tour will visit Dallas, Los Angeles, and New York City.
As hype builds for the 2026 FIFA World Cup, scheduled from June 11 to July 19, 2026, Lay's has launched a humorous campaign featuring stars Will Ferrell, Marshawn Lynch, and David Beckham. The "Jump On, America" spot aims to get fans excited for the international soccer tournament, which will be hosted by the U.S., Canada, and Mexico.
Ferrell stated that the campaign's message is simple: fans don't need to be soccer experts to enjoy the World Cup. Lay's encourages everyone to "jump on the bandwagon, grab some chips, and have fun." Lynch echoed this sentiment, emphasizing that it's okay to simply enjoy the moment, with or without deep knowledge of the sport.
The chip brand is extending this theme with its Bandwagon Tour. This summer, activations including tastings and appearances will take place in Dallas, Los Angeles, and New York City, three of the 16 host cities. Fans can also engage with the campaign through social media, with more details available at laysfwc26.com.
