Latin Music Tours Shatter Records in 2025

Latin music artists experienced a monumental year for touring across the United States in 2025. Shakira's Las Mujeres Ya No Lloran World Tour became the highest-grossing tour by a woman and the second highest overall for Latin artists, bringing in $327.4 million. Rauw Alejandro's innovative Cosa Nuestra Tour also achieved remarkable success, grossing $91.7 million and marking his most profitable outing to date.

However, the touring landscape presented significant hurdles for some. Several regional Mexican artists faced visa complications, with Julión Álvarez having his visa revoked and other groups like Grupo Firme experiencing cancellations. These issues underscored the complexities faced by artists navigating immigration policies.

Despite these challenges, the future of Latin music touring remains bright. Major artists like Ricardo Arjona, Laura Pausini, Ricardo Montaner, and Carlos Santana have already announced tours for 2026, signaling continued growth and excitement in the live music sector.