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Cohen's New Film Flips the Script on Sexism
22 May
Summary
- Film reverses gender power dynamics, showing men in subordinate roles.
- Sacha Baron Cohen plays a chauvinist in a world of female leaders.
- Movie offers familiar tropes, with dated insights on gender equality.

The film 'Ladies First' presents a world where traditional gender power dynamics are reversed.
Sacha Baron Cohen portrays Damien Sachs, an arrogant advertising executive who finds himself in a society where women hold all positions of power. This reversal forces Damien to experience firsthand the demeaning and challenging positions men often occupy.
Directed by Thea Sharrock, the movie features a predominantly female creative team. However, critics note that the film's exploration of gender roles echoes themes previously seen in other gender-swap comedies, offering limited fresh insights.
Despite its premise, the film is described as a trifle, relying heavily on outdated cinematic and cultural ideas rather than sparking deeper introspection on progress.