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LA 2028 Olympics: NBC's Star-Studded Campaign Begins
23 Feb
Summary
- NBCUniversal has launched its marketing campaign for the 2028 Los Angeles Summer Games.
- A new promotional film, 'LA28 Dreamin', features Kate Hudson and Olympic athletes.
- The campaign highlights new sports like flag football and squash at the upcoming games.
Following the closing of the 2026 Winter Olympics, NBCUniversal has initiated its extensive marketing efforts for the 2028 Summer Games scheduled for Los Angeles. The campaign debuted with a two-minute film, "LA28 Dreamin'," during the closing ceremonies of the Milan-Cortina games. This spot stars actress Kate Hudson and features notable athletes poised to compete in 2028.
The promotional film, set to a classic song, was filmed across iconic Los Angeles locations, aiming to capture the city's unique spirit. NBCUniversal is collaborating with 28 L.A. institutions to amplify the campaign's reach across social media platforms.
The upcoming Los Angeles Games are anticipated to be a major draw, bolstered by the inclusion of sports like baseball, softball, flag football, and squash. The latter will notably be held at Universal Studios' studio lot, adding an entertainment industry flair to the athletic events.
