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Kylie Jenner Trusts Friends for Khy Fashion
30 May
Summary
- Kylie Jenner heavily involves friends in Khy's fashion design process.
- Friend feedback is crucial for determining if styles remain fresh.
- Jenner samples millions of items with her inner circle's input.
Kylie Jenner is deeply involved in her fashion brand, Khy, working hands-on with inspiration boards, sketches, and numerous samples. She places significant trust in her friends, especially Anastasia Karanikolaou, to shape the brand's direction and upcoming collections. This collaborative approach is evident as friends provide crucial feedback on designs.
Karanikolaou, for instance, influenced production changes based on how denim sat on her back. Jenner even provided her inner circle with the summer collection in winter to gauge its future relevance. This allows her friends to assess if looks will still feel fresh months later.
Jenner acknowledges that external input extends beyond her closest friends, indicating a broader openness to feedback within Khy. This management style appears to stem from lessons learned from her sisters about fostering positive working relationships. She demonstrates a commitment to listening to others' expertise and adapting the brand's aesthetic.
