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Krug Champagne Meets Music in LA Studio

Summary

  • Krug offers an immersive tasting experience blending Champagne with live music creation.
  • The event transforms guests' sensory reactions into original songs composed in real time.
  • It takes place at Larrabee Studios, a historic Los Angeles recording venue.
Krug Champagne Meets Music in LA Studio

Krug has unveiled "The Art of Blending Krug & Sound," a distinctive three-night event at Larrabee Studios in Los Angeles. This immersive experience, running from September 28-30, pairs Krug Champagnes with live music creation. Producers will translate guests' emotional and sensory responses to each Champagne pour into a unique, original song composed in real time during the evening.

Manny Marroquin, owner of Larrabee Studios and a Grammy-winning engineer, is leading this artistic collaboration. Attendees will sample Krug 2013 and Krug Grande Cuvée 169ème Édition, accompanied by a multi-course dinner from Chef Oscar Torres of VERSE, with additional Krug pours. The event aims to explore the connection between taste, memory, and sound, creating a unique experience for each guest.

A VIP preview on Thursday night hosted celebrities like Nas and Ashlee Simpson Ross, who experienced the concept firsthand. The collaboration extends beyond the initial event, with Chef Torres offering a month-long Krug Grande Cuvée pairing menu at VERSE and Mensano restaurants, inspired by the project. Limited reservations for the public are available.

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