Kritika Kamra: Social Media Hides Fashion's Personal Touch

Actress Kritika Kamra observes that fashion from the 1960s and 1970s felt more personal and culturally distinctive than contemporary trends. She attributes this shift to social media, which drives a constant pursuit of novelty, leading to rapidly changing and globally homogenized styles. Kamra highlights that past decades were clearly defined by distinct fashion elements, fostering unique interpretations.

During her research for 'Matka King,' Kamra explored how fashion once reflected specific cultural identities and regional influences. She noted that while global trends existed, individuals adapted them uniquely. Western and Indian fashion, for instance, showcased significant cultural differences, with borrowed elements mixing with indigenous styles like distinct salwar kameezes or sarees.