Kriti Sanon's Rakhi Ad Sparks Outrage

Kriti Sanon recently appeared in a Raksha Bandhan advertisement that has generated significant online criticism. The campaign featured the actor in a contemporary ensemble, including an off-white bralette-style blouse and cape.

The advertisement's narrative extended the traditional Raksha Bandhan ritual to include a pet dog. In the ad, Sanon ties a rakhi on the dog, a move intended to incorporate the pet into family celebrations. However, this depiction, along with Sanon's modern attire, has prompted a strong backlash from social media users.

Critics have accused the brand of mocking Indian festivals and disrespecting cultural traditions. Many users specifically pointed to Sanon's outfit as inappropriate for a festive campaign, with some expressing shock at the perceived modern liberties taken with the traditional occasion.

Sanon herself has not yet commented on the controversy. The advertisement continues to be a subject of mixed reactions across social media platforms.