Kriti Sanon Defends Rakhi Ad Amidst Celeb & Social Media Backlash

Jewelry brand GIVA has withdrawn its Raksha Bandhan advertisement starring Kriti Sanon following significant backlash on social media. The ad, which depicted Sanon in a bralette-style blouse, drew criticism from various quarters, including actor Kangana Ranaut, who labeled it 'intentionally creepy.'

In response to the controversy, Kriti Sanon shared a statement asserting that the essence of festivals lies in emotions, not attire. She questioned societal scrutiny over women's clothing, stating that respect for tradition resides in the heart. Sanon also defended her decision to tie a rakhi to her dogs, emphasizing the protective bond and familial love.

The controversy escalated with other public figures weighing in. Nupur Sanon, Kriti's sister, defended her and advised critics to 'respectfully evolve.' Notably, Congress MP Rahul Gandhi publicly supported Kriti Sanon, stating that clothing choices are a woman's prerogative and advocating against trolling women for exercising their freedom.

Despite the strong defense from Kriti Sanon and support from politicians, GIVA ultimately decided to pull the advertisement from all media platforms as a gesture of respect towards sentiments that may have been inadvertently hurt.