Home / Arts and Entertainment / Gen Z's Kris Jenner Strategy for Success Goes Viral in China
Gen Z's Kris Jenner Strategy for Success Goes Viral in China
30 Mar
Summary
- Chinese social media users adopt Kris Jenner as a symbol for manifesting success.
- The trend involves sharing humorous posts and changing profile pictures to Jenner.
- This phenomenon highlights cultural respect for hard work and business acumen.
A curious trend has taken hold across Chinese social media platforms, with hundreds of thousands of posts dedicated to Kris Jenner in a bid to manifest personal prosperity. Users have humorously adopted the famous 'momager' as an icon of success, changing profile pictures and sharing content related to her image. This phenomenon has been amplified by social media creators, who explain that the trend stems from a deep respect for Jenner's business acumen and hard work.
One such creator noted that 'cosplaying Kris Jenner' has become a Gen Z way to channel success. The trend has seen significant engagement on platforms like Xiaohongshu (RedNote), where an estimated 99,000 posts featuring Jenner have garnered millions of views. It has also spread to Douyin, China's version of TikTok, with videos explaining the trend being viewed hundreds of thousands of times. Jenner herself has acknowledged the trend, playfully engaging with users online. While primarily a Chinese social media phenomenon, it has seen minor appearances on platforms like X.
