Home / Arts and Entertainment / UK Hip-Hop Star Krept Signs With YMU
UK Hip-Hop Star Krept Signs With YMU
16 Jul
Summary
- Krept, one half of hip-hop duo Krept & Konan, has signed with YMU.
- YMU will manage Krept's ventures in music, business, and brand strategy.
- Krept also co-hosts BBC's 'The Rap Game UK' and founded Nala's Baby.
Casyo Valentine Johnson, widely known as Krept from the acclaimed hip-hop duo Krept & Konan, has entered into a new professional phase by signing with the YMU talent agency. This comprehensive agreement will see YMU managing various facets of Krept's burgeoning career, including talent management, commercial partnerships, brand strategy, digital presence, broadcast appearances, live events, publishing, and intellectual property.
Krept has established a significant presence in the music industry over the past decade. Beyond his musical achievements with Konan, he has also made his mark as a businessman. He is the founder of Nala's Baby, a natural skincare line for infants inspired by his daughter, and co-owner of Saveways, a supermarket catering to diverse ethnic communities.
Furthermore, Krept co-hosts the popular BBC Three series 'The Rap Game UK.' The show, which is based on a successful Lifetime format, recently concluded its sixth season, marking it as one of the network's longest-running programs.
Expressing his enthusiasm, Krept stated his pride in joining YMU during an exciting period, emphasizing his ongoing entrepreneurial journey and the importance of a team that understands both creativity and business acumen. YMU's leadership lauded Krept as the epitome of a modern entrepreneur with a remarkable ability to create resonant brands.
