Krept Signs With YMU: New Chapter Begins

Rapper Krept, one half of the renowned hip-hop duo Krept & Konan, has entered into a new professional agreement with the YMU agency. This partnership encompasses talent management, commercial ventures, brand strategy, digital presence, broadcast opportunities, live performances, and intellectual property.

Krept, whose real name is Casyo Valentine Johnson, brings over a decade of musical experience. He also co-hosted BBC Three's "The Rap Game UK," a program that concluded after six seasons. Beyond his music career, Krept has established himself as a businessman.

He is the visionary behind Nala's Baby, a natural skincare line for infants inspired by his daughter. Additionally, Krept and Konan operate Saveways, a supermarket designed to cater to the specific needs of Black, Asian, and ethnic communities. YMU lauded Krept as a "modern entrepreneur" with a talent for creating resonant brands.

YMU's impressive client list also features prominent figures such as Ant and Dec, and Graham Norton. The agency recently announced the signing of Emma Hayes, the women's football manager and broadcaster.