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Korean Tea Takes UK by Storm
15 Oct
Summary
- South Korean entrepreneur introduces fine Korean teas to the UK.
- Korean matcha offers a milder, nutty flavor compared to Japanese varieties.
- No traditional Korean tea ceremony exists; personal expression is key.
South Korean entrepreneur Sooji Im has been instrumental in bringing fine Korean teas to the UK. She has established three tea shops in London: Be-oom in Exmouth Market (opened in 2020), Cha-oom in Shoreditch (opened in 2023), and Tokkia in Covent Garden (opened late last year).
Tokkia's mission is to introduce Korean matcha, which offers a unique, mellow, and nutty flavor profile, differing from the more commonly known Japanese matcha. Im, who moved to the UK in 2004, highlights that Korean teas are often surprisingly mellow and nuanced.
Im emphasizes the absence of strict rules in serving Korean tea, stating there is no single traditional ceremony. This approach encourages personal expression, allowing individuals to prepare and enjoy tea in their own unique way, fostering a relaxed and present experience for guests.
