Sidetalk: Documenting the Unfiltered Joy of Knicks Fandom

Sidetalk, a street interview show, has become synonymous with capturing the raw energy of New York Knicks fans celebrating victories outside Madison Square Garden. Initially starting as a casual endeavor in late October 2021, the phenomenon exploded with viral moments like the "Bing Bong" chant after a win against the Boston Celtics.

The creator, Trent Simonian, a film student at NYU, emphasizes his commitment to authenticity. He carefully filters out staged performances, focusing instead on genuine fan passion and unique expressions of excitement. This dedication has led to iconic viral clips and a growing tradition of fans congregating after significant games.

As the phenomenon grew, so did the crowds and the intensity of the celebrations, sometimes involving dramatic displays. Simonian noted that while other creators have emerged, Sidetalk's approach remains distinct and true to its roots. The show's success has opened doors to collaborations with major brands like Nike and Netflix.

This tradition has also led to a notable increase in police presence around Madison Square Garden. Simonian and his team maintain a respectful approach, cooperating with authorities and ensuring their focus remains on documenting the fans' unfiltered joy rather than encouraging any disruptive behavior.