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Comic Caper Crushed: Multiplex Snub Derails Film
8 Feb
Summary
- Film's planned re-release was canceled due to insufficient screens.
- Multiplexes allegedly gave fewer prime-time shows to the comedy.
- A week after its cinema release, the film dropped on JioHotstar.
The comedy film Kis Kisko Pyaar Karoon 2, starring Kapil Sharma, experienced a challenging box office performance following its December 12, 2025 release. Its initial theatrical run was significantly impacted by unfortunate timing, releasing a week after the highly successful 'Dhurandhar,' and facing a multiplex snub.
Despite attracting audiences in some cinemas, the film's shows were discontinued nationwide by December 26, 2025. Producer Ratan Jain announced a planned re-release for January 9, 2026, but this was ultimately canceled on January 8, 2026, due to an inability to secure the promised 500 screens, with only 200-250 being available at unfavorable times.
With no theatrical options left, the film was released on JioHotstar on February 6, 2026, after the required eight-week window lapsed. The article highlights the rarity of well-received comedies and laments Kis Kisko Pyaar Karoon 2's struggles due to external factors, suggesting an earlier release in February or March 2026 could have capitalized on different audience windows.
Industry insiders noted that beyond release timing, multiplexes allegedly reduced showings for Kis Kisko Pyaar Karoon 2, even when it garnered positive word-of-mouth. This occurred despite multiplexes prioritizing other releases and even small Hollywood films. The producers' attempt at a novel re-release strategy proved futile, offering a lesson on strategic release planning and distributor-exhibitor cooperation.
