Home / Arts and Entertainment / Kim K Wears Kimono Years After Brand Backlash
Kim K Wears Kimono Years After Brand Backlash
1 Dec, 2025
Summary
- Kim Kardashian recently wore a kimono for a new acting role.
- This comes six years after facing backlash for naming her brand Kimono.
- The SKIMS founder has since changed her brand name to SKIMS.
Kim Kardashian recently showcased a bespoke kimono, worn for her role as a fictional lawyer named Allura Grant in the new Hulu series 'All's Fair.' This appearance arrives six years after she faced widespread backlash for cultural insensitivity when attempting to launch her shapewear brand under the name 'Kimono Intimates' in September 2019.
After intense criticism and requests to reconsider, including from the mayor of Kyoto, Kardashian and her co-founders changed the brand's name to SKIMS. Despite initially defending the name, she eventually acknowledged the public's input, stating her commitment to listening and growing as an entrepreneur.
Her shapewear startup, SKIMS, has since become a billion-dollar empire, collaborating with major brands like Nike and becoming an official partner of the NBA. This latest use of a kimono in a public capacity reopens conversations about cultural appropriation and brand naming, contrasting with her business success.
