Kevin Hart Ventures into Micro-Series with aTwist

Kevin Hart's production company, Hartbeat, is entering the vertical video space through a new partnership with aTwist. This collaboration will result in over 20 original microseries, to be featured on a dedicated Hartbeat section within the aTwist platform. A significant portion of this content will include adaptations from the bestselling book series by Blake Karrington, produced in conjunction with Upscale Productions.

This strategic move by Hartbeat aims to serve passionate fan communities with quality micro-drama. The partnership leverages aTwist's platform, established by TV industry veterans, to reach a broad audience. This initiative aligns with the increasing trend of vertical video consumption, a market recently projected to be worth $150 billion this year.

The collaboration is set to bring globally recognized entertainment brands to aTwist. For Hartbeat, this expansion into short-form, vertical content follows recent successes, including renewals for its stand-up specials and a second season order for a Netflix series. aTwist has previously secured content deals with notable figures and networks in the entertainment industry.