How has Taylor Swift impacted NFL viewership?

Taylor Swift's attendance at games has significantly increased interest among women and girls, leading to more diverse viewership.

What do the Kelce brothers think of Taylor Swift's NFL influence?

Both Jason and Travis Kelce view Swift's ability to attract new fans and unite families through football as a remarkably positive outcome.

Did sportscasters Erin Andrews and Charissa Thompson help Taylor Swift and Travis Kelce?

Yes, Andrews and Thompson famously encouraged Taylor Swift to attend Travis Kelce's games on their podcast, playing a role in their relationship.

Home / Arts and Entertainment / Kelce Sees Football's Sweetest Win: New Fans!

Kelce Sees Football's Sweetest Win: New Fans!

25 Nov, 2025

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Summary

Jason Kelce highlights Taylor Swift's positive impact on families.
Swift's presence has attracted more women and girls to football.
Dads and daughters are bonding over the sport thanks to Swift.

Kelce Sees Football's Sweetest Win: New Fans!

Jason Kelce has observed a heartwarming consequence of his brother Travis Kelce's romance with Taylor Swift: an increased engagement with football among families globally. He specifically highlighted how Swift's presence at games has drawn more women and girls to become fans, fostering a shared interest that strengthens family connections.

This observation was echoed by Travis Kelce, who affirmed his fiancée's influence in broadening the sport's appeal. The phenomenon sees young women tuning in to games, initially to spot the pop star, but many develop a genuine appreciation for football. This trend has significantly boosted female viewership.

Beyond Swift, figures like sportscasters Erin Andrews and Charissa Thompson are also recognized for indirectly contributing to this shift. These prominent women in sports not only represent increased visibility for females in the industry but also played a role in the Kelce-Swift romance by encouraging the singer to attend games.