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Bombay HC: Kartik Aaryan Fights For His Digital Likeness
7 Apr
Summary
- Actor Kartik Aaryan is suing platforms for unauthorized use of his persona.
- He seeks to block AI and deepfake misuse of his name and image.
- The Bombay High Court is set to hear the urgent relief plea on April 9.
Bollywood actor Kartik Aaryan has initiated legal proceedings at the Bombay High Court to safeguard his personality rights against unauthorized commercial exploitation in the digital realm.
He has filed a commercial intellectual property suit against several domestic and international e-commerce and social media entities, along with unknown "John Doe" defendants. The actor alleges that his online persona, including his name, image, and likeness, is being used on merchandise and advertisements without his permission, infringing upon his publicity and privacy rights.
Aaryan is seeking a permanent injunction to prevent any entity from utilizing his photographs, videos, voice, or other personal attributes for commercial gain, including through advanced technologies like artificial intelligence and deepfakes. The case is scheduled for a hearing on April 9, when an expedited relief is anticipated for the actor.
This legal action underscores the growing concerns among celebrities regarding the digital misuse of their identity and the evolving landscape of intellectual property law in the age of AI.
