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Karol G & Reebok: 'Born Classic. Worn Together.'
31 Jul
Summary
- Reebok's new campaign, 'Born Classic. Worn Together.', celebrates community.
- Global brand ambassador Karol G stars in the vibrant new campaign.
- The commercial features diverse people dancing to Karol G's song 'Tropicoqueta'.
Reebok's latest seasonal campaign, "Born Classic. Worn Together.," is now underway, prominently featuring global brand ambassador Karol G. This initiative evolves from their previous "Born Classic. Worn for Life." theme to underscore themes of joy, energy, and community. The campaign aims to celebrate individuality while emphasizing human connection.
The accompanying commercial, filmed in Mexico City by Alfred Marroquín, draws visual inspiration from Karol G's "Tropicoqueta" era, characterized by its vibrant orange hues. It depicts a diverse assembly of people expressing themselves through fashion and dance, set to her popular track "Tropicoqueta." This collaboration highlights Reebok's commitment to self-expression and togetherness.
Karol G was announced as Reebok's global brand ambassador in January, marking a significant multi-year partnership that also signifies the return of the Reebok Classics sneaker. News of this second campaign installment follows Karol G's recent announcements regarding her upcoming studio album and her extensive "Viajando Por El Mundo Tropitour," scheduled to run through 2027 across the United States, Latin America, and Europe.
