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Karan Johar Slams Bollywood's Paid PR Overdrive
26 Apr
Summary
- Filmmaker criticizes Bollywood's reliance on paid promotions.
- Paid PR makes it difficult to gauge genuine audience connection.
- Koffee With Karan Season 9 expected around Diwali 2026.
Filmmaker Karan Johar has voiced strong disapproval of Bollywood's increasing dependence on public relations, labeling it an "overdrive mode." He argued that the industry should cease excessive PR efforts and allow artistic achievements to speak for themselves. Johar highlighted that paid promotions now dominate, making it challenging to distinguish between genuine public reception and manufactured buzz, a situation he finds personally confusing.
Johar's critique extends to the difficulty in gauging what genuinely connects with audiences when endorsements can be bought. He believes the focus should shift from "method marketing" to the substance of the work itself. Separately, Johar provided an update on his popular talk show, indicating that Season 9 of 'Koffee With Karan' is anticipated to launch around Diwali 2026.
