Kaia Gerber's Daring Pantless Campaign for RE/DONE

Kaia Gerber has ignited the fashion world with her latest campaign for the denim brand RE/DONE, where she serves as the creative ambassador. The striking visuals place Gerber in a sultry, vintage-inspired setting, exuding confidence as she models a daring pantless look.

In the campaign's key photograph, Gerber is depicted kneeling on a plush bed, illuminated by warm amber lighting. She wears only a structured, military-style beige jacket from RE/DONE, leaving the bottom unbuttoned to reveal matching underwear. This bold styling choice effectively reimagines the pantless trend, demonstrating how tailored outerwear can be both personal and sensual.

Her beauty look complements the 'After Hours' campaign's mood, featuring voluminous 70s-style waves in her dark brown hair and minimalist makeup with glowing skin. By forgoing heavy jewelry, Gerber ensures the focus remains on the jacket's sharp tailoring and her daring silhouette. The campaign reaffirms Gerber's status as a compelling style icon, consistently making bold fashion choices feel polished and viral-worthy.