K-Pop's Global Rise Fuels Media Empire's Strategy

A+E Global Media is strategically integrating K-pop talent into its creative output, recognizing its significant global influence. Since launching its Korean operations in 2017, the company has produced 14 original Korean drama series, with a majority featuring K-pop artists.

This strategy extends to digital platforms, where A+E has produced 47 YouTube series. One notable example, 'Nego King,' has garnered over 200 million total views, significantly exceeding South Korea's population and highlighting the immense reach of K-pop-backed content.

The company maintains strong relationships with local Korean management agencies to identify emerging K-pop talent early. This approach allows A+E to develop mainstream scripted shows with K-pop appeal that can succeed across various platforms, including broadcast television, international channels like Lifetime, and global streaming services.

With a presence at MIPCOM, A+E is showcasing its ability to collaborate with global streaming partners. Series like 'Love in Sync' are distributed on platforms such as Hulu in the U.S. and Disney+ in Japan and Korea, underscoring A+E's adaptable content distribution model.