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K-Pop Stars Spark Global Norigae Craze
5 Jul
Summary
- Norigae, a traditional Korean accessory, is gaining global popularity.
- K-pop groups like BTS and Blackpink significantly boosted its appeal.
- Modern adaptations are seen on handbags and as standalone jewelry.
The norigae, a traditional Korean ornament, has transitioned from its historical role as a waistband accessory for the hanbok to a global fashion trend. Its resurgence is significantly attributed to its visibility in K-pop culture, particularly with groups such as BTS and Blackpink. This has led to its adoption by international audiences, where it's now seen as a decorative item on various personal accessories.
This centuries-old accessory, traditionally signifying status and acting as an amulet, now complements modern fashion. Shops in Seoul, like Leesle, report increased interest, with customers creating their own norigaes. The accessory is being worn in diverse ways, including as pendants and earrings, showcasing its adaptability to contemporary styles.
The norigae traditionally comprises a knotted silk cord (maedeup), a symbolic charm (paemul), and a tassel (sul). While historical charms were crafted from precious materials, modern versions often feature plastic. However, the symbolic meanings, such as love represented by butterfly knots and cranes for eternal love, are preserved.
Artisans are reinterpreting the norigae for a modern market. Some designers are streamlining traditional elements, like eliminating knots, to create pieces suitable for contemporary jewelry trends. These updated designs aim to represent traditional Korean symbolism while appealing to a global audience seeking unique accessories.
