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K-Pop Demon Hunters: Netflix's Biggest Hit Ever
1 Jan
Summary
- Animated film reached 300M views, surpassing Red Notice.
- Soundtrack hit Billboard Hot 100 with four songs simultaneously.
- Film's fan representation led to social media mentions surpassing superstars.

The animated "K-Pop Demon Hunters" has achieved unprecedented success, becoming Netflix's most-watched film in history. Surpassing 300 million views by September, it has significantly boosted Netflix's revenue. The film's soundtrack also broke records, with four songs simultaneously appearing in the Billboard Hot 100's Top 10 and three in the UK Top 5.
The musical urban fantasy follows a K-pop girl group, Huntr/x, who are also demon hunters protecting humanity. Their story, deeply rooted in Korean culture with inspirations from shamans and featuring Korean delicacies, resonated widely. The film's meticulous depiction of modern fan culture, from social media engagement to fan armies, has mirrored reality, with fictional groups outranking real superstars in online mentions.




