What is Justin Theroux's role in The Luxury Collection campaign?

Justin Theroux is the "face" and "Curator" of The Luxury Collection's "I Am The Luxury Collection" global campaign, guiding viewers through hotel experiences.

How does Justin Theroux define luxury travel?

Theroux defines luxury as unique, culturally expansive experiences that differ from everyday life, not just opulent settings.

What is Justin Theroux doing besides The Luxury Collection campaign?

He has wrapped filming a "Devil Wears Prada" sequel, is promoting "Fallout," and is expanding his New York bar, Ray's.

Home / Arts and Entertainment / Justin Theroux: Curator of Authentic Journeys

Justin Theroux: Curator of Authentic Journeys

25 Nov

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Summary

Actor Justin Theroux is the new face of The Luxury Collection's campaign.
The campaign highlights destination-driven travel and unique experiences.
Theroux emphasizes that true luxury lies in unique cultural experiences, not just luxury settings.

Justin Theroux: Curator of Authentic Journeys

Actor Justin Theroux has been appointed the new ambassador for The Luxury Collection, fronting their "I Am The Luxury Collection" global campaign. He embodies "The Curator" in a series of films, showcasing the brand's portfolio of over 130 hotels across 40 countries. The campaign emphasizes destination-focused travel, moving from Madrid to Los Cabos and Savannah.

Theroux defines luxury as unique, culturally enriching experiences that broaden one's perspective, achievable anywhere from a train to a high-end hotel. He contrasts this with his view of social media's negative impact on travel, which he believes promotes a superficial, seamless experience devoid of adventure. The campaign's visuals juxtapose heritage with modernity and bustling cities with serene coastlines, reflecting this idea of effortless exploration.