Farm Life Meets Reality TV Drama

Matt Baumgartner, the owner of June Farms, has transitioned from reality TV viewer to star in a new Prime Video unscripted series. Known for his love of shows like "Vanderpump Rules," Baumgartner sought to bring raw authenticity to his own on-screen experience, hoping to be seen as genuine by viewers. The series aims to capture the unique blend of business operations and personal relationships at his Hudson Valley gentleman's farm.

Initially focused on presenting a perfect image, Baumgartner found himself naturally reverting to his true self as filming progressed. The pressure of the cameras led to sleep deprivation and challenges, but he ultimately embraced the process, letting go of the need for a flawless facade. This authenticity, he believes, is what resonates most with audiences of reality television.

The June Farms series highlights the daily operations and interpersonal dynamics of the farm's employees, with Baumgartner navigating the complexities of mixing work and pleasure. Despite some inevitable drama and personal revelations, such as his social smoking, Baumgartner is pleased with the final product, which he hopes will increase farm visits and wedding bookings.