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Jubin Nautiyal: AI is a friend, not foe
28 Jun
Summary
- Jubin Nautiyal finds value in AI for music demo processes.
- He believes AI saves heartbroken artists from rejection.
- Nautiyal feels independent music has lost its artistic expression.
Singer Jubin Nautiyal, while shooting a music video in Punjab, expressed his positive outlook on artificial intelligence. He stated that AI has been helpful, particularly in the music demo process, by allowing composers to test voices without needing multiple singers. This, he believes, protects other artists from potential rejection.
Nautiyal also shared his thoughts on the evolution of independent music, suggesting it has moved away from its original spirit of personal expression. He contrasted this with the current trend of focusing on commercial aspects like brands, cars, and girls, stating that he remains a musician at heart who wants to convey his own stories.
The singer also discussed playback singing, emphasizing that not everyone who can sing possesses the skills required for playback. He anticipates that the rise of AI in music will lead to a surge in the appreciation and demand for live performances in the coming years.
