Why did Jr NTR file a lawsuit against digital platforms?

Jr NTR filed a lawsuit to protect his personality rights against unauthorized commercial use of his name and images by e-commerce and social media platforms.

What action did the Delhi High Court take regarding Jr NTR's complaint?

The Delhi High Court ordered the digital platforms to respond to Jr NTR's complaint within three days and treat it as a formal complaint.

Have other actors also taken legal action like Jr NTR?

Yes, actors like Chiranjeevi and Nagarjuna have also approached courts recently to restrict the misuse of their personality traits.

Home / Arts and Entertainment / Jr NTR Fights for Digital Identity in Court

Jr NTR Fights for Digital Identity in Court

9 Dec, 2025

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Summary

Jr NTR filed a lawsuit at Delhi High Court against digital platforms.
He seeks protection for his personality rights against unauthorized commercial use.
The court ordered platforms to respond within three days to his complaint.

Jr NTR Fights for Digital Identity in Court

Tollywood actor Jr NTR has initiated legal proceedings in the Delhi High Court, targeting multiple e-commerce and social media platforms. The actor is seeking robust protection for his personality rights, alleging that his name, images, and other unique identifiers are being exploited commercially without his authorization. This legal action underscores a growing concern among public figures regarding the unauthorized use of their identity in the digital space.

The Delhi High Court has responded by ordering the implicated digital platforms to treat Jr NTR's plea as a formal complaint under the Information Technology Rules, 2021. These platforms are now required to investigate the matter and submit their responses within three days. The court has scheduled further proceedings for December 22, signaling a swift judicial approach to resolving the dispute and establishing clear directives.