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Wicked Director on Creativity: 'It's Hard Work'
17 Apr
Summary
- Director Jon M. Chu stressed that creativity requires immense effort despite appearances.
- He shared insights on adapting 'Wicked' and the importance of storytelling.
- Canva's CEO addressed AI, believing it can amplify human creativity.
Director Jon M. Chu addressed creativity's challenges at the annual Canva Create event in Inglewood, California. He stated that the core of a creative professional's job is to make demanding work appear effortless. Chu also highlighted the significance of storytelling and visual communication for building businesses and driving cultural change.
He offered a behind-the-scenes look at the "Wicked" film adaptations, detailing how an improvised emotional scene between stars Ariana Grande and Cynthia Erivo was fought for and included. Chu also confirmed an active stage musical adaptation of "Crazy Rich Asians" is in rehearsals.
During the event, Canva CEO Melanie Perkins spoke about the evolving role of AI. She expressed optimism that generative AI tools can amplify human thinking and creativity, rather than replacing it, and highlighted the potential for technology to uplift people and address global challenges.
