JoJo Siwa: I'll Never Stop Wearing My Iconic Bows!

JoJo Siwa maintains that her signature bows will always be a part of her life. She shared this sentiment exclusively at the Industry Dance Awards in Los Angeles on Wednesday, October 21st. Siwa, along with her mother Jessalynn, co-owns the JoJo Bows company, which began a decade ago and sells hair accessories inspired by the star's iconic hairstyle.

Initially, Siwa and her mother launched handmade bows, which became a merchandising phenomenon after Siwa's appearance on Dance Moms. Collaborations with Claire's and Nickelodeon led to over 50 million bows sold globally by 2019. However, Siwa recently sought more creative control, stating the brand "kind of just became like, 'Oh, JoJo, here's your bow.'"

Now, Siwa personally selects the color and design for every new bow and frequently introduces fresh styles via Instagram. Despite her continued love for bows, Siwa admitted to experiencing anxiety when she decided to stop wearing them exclusively around her 18th birthday, seeking a more mature style.

Siwa has also spoken about her broader style philosophy, aiming for looks that provoke curiosity and questions. She enjoys playing a "fun game" with fashion, wanting her outfits to make people wonder about her choices and intentions.