Joe Wicks Admits Confidence Hit After Health Bar Backlash

Fitness personality Joe Wicks has publicly shared that he experienced a significant blow to his confidence and lost thousands of Instagram followers following controversy over his recent health advice. His initiative, which included unveiling a product dubbed 'the UK's most dangerous health bar' on Channel 4, drew sharp criticism from diet experts who labeled it a 'scaremongering' tactic. This campaign aimed to highlight issues surrounding ultra-processed foods marketed as healthy.

Further criticism emerged regarding Wicks's stance on weight-loss drugs. He stated that while these can offer short-term benefits, they do not replace essential lifestyle changes like exercise and psychological adjustments around food. Wicks also faced scrutiny for comments about his personal dietary choices, particularly refusing his daughter a sweet treat, which led some fans to accuse him of 'demonising sugar' and promoting unhealthy obsessions. He acknowledged that public reactions can be intense, especially on sensitive topics like diet and health.