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Joan Lunden: TV Banned 'Breastfeeding'!
23 Jun
Summary
- TV banned the word 'breastfeeding' in 1979.
- Lunden's book details women's progress since the 70s.
- Young women need to understand past rights challenges.

Joan Lunden's latest book, 'Joan: Life Beyond the Script,' offers a perspective on women's lives from the early 1970s to the present. Lunden, a former co-host of Good Morning America, highlights how different life was for women not long ago. She notes that many young women today may not fully grasp these historical differences.
The book recounts Lunden's own experiences, including the challenges she faced early in her career. A striking example is the Federal Communications Commission's (FCC) ban on the word 'breastfeeding' in 1979, a term now commonly used. Lunden believes her book is timely as women's rights are currently being challenged.
She encourages young women to understand the struggles and advocacy that paved the way for their current freedoms. Lunden's personal journey, broadcast nationwide, included balancing new motherhood, divorce, and work. She hopes her memoir inspires women to advocate for themselves and recognize the progress made.