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Jessie Ware & James Norton's Steamy Western Video
6 Mar
Summary
- Jessie Ware's new music video features James Norton as a 'sexy cowboy'.
- The video has a BDSM-style theme with explicit scenes.
- The track 'Ride' samples the theme from 'The Good, the Bad and the Ugly'.

Jessie Ware has unveiled a new music video for her single "Ride," starring James Norton as her "sexy cowboy" lover. The video adopts a stylized Western aesthetic, shot on film in black-and-white, and features an overtly erotic edge with BDSM-inspired elements.
The "Ride" music video showcases provocative scenes where Ware appears to dominate Norton, both dressed in cowboy attire. The visuals include nods to BDSM themes, such as Ware blindfolding Norton and placing her fingers in his mouth. The song itself is disco-esque and samples the iconic theme from the 1966 film "The Good, the Bad and the Ugly."
Ware, 41, is preparing for the release of her sixth studio album, "Superbloom," next month. She collaborated with Norton, 40, after proposing the idea to him at a mutual friend's performance. Norton expressed his enthusiasm for the project, noting it was a "properly fun ride." This role offered Norton a chance to star in his own "Fifty Shades"-esque scenario, having previously auditioned for the film's lead role.




