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K-Pop Star Jennie Becomes Ray-Ban Global Ambassador
9 Apr
Summary
- Blackpink's Jennie is the new global ambassador for Ray-Ban and Ray-Ban Meta.
- Jennie feels confidence comes from quiet self-expression, aligning with Ray-Ban's energy.
- New Ray-Ban Meta Blayzer Optics launch April 14, part of the campaign.

Global music sensation Jennie, a member of the K-pop group Blackpink, has officially partnered with Ray-Ban as its new global ambassador. This collaboration extends across both the classic Ray-Ban line and the innovative Ray-Ban Meta collection. The brand lauded Jennie as a perfect embodiment of Ray-Ban's core values, emphasizing her restless spirit for self-expression and continuous innovation.
Jennie shared her enthusiasm for the partnership, noting a natural synergy with the brand. She believes true confidence is expressed quietly and comfortably, a philosophy she sees reflected in Ray-Ban's accessible yet expressive designs. This sentiment aligns with her personal style, favoring pieces that integrate seamlessly into daily life and mood.