Home / Arts and Entertainment / K-Pop Star Jennie Becomes Ray-Ban Global Ambassador
K-Pop Star Jennie Becomes Ray-Ban Global Ambassador
9 Apr
Summary
- Blackpink's Jennie is the new global ambassador for Ray-Ban and Ray-Ban Meta.
- Jennie feels confidence comes from quiet self-expression, aligning with Ray-Ban's energy.
- New Ray-Ban Meta Blayzer Optics launch April 14, part of the campaign.
Global music sensation Jennie, a member of the K-pop group Blackpink, has officially partnered with Ray-Ban as its new global ambassador. This collaboration extends across both the classic Ray-Ban line and the innovative Ray-Ban Meta collection. The brand lauded Jennie as a perfect embodiment of Ray-Ban's core values, emphasizing her restless spirit for self-expression and continuous innovation.
Jennie shared her enthusiasm for the partnership, noting a natural synergy with the brand. She believes true confidence is expressed quietly and comfortably, a philosophy she sees reflected in Ray-Ban's accessible yet expressive designs. This sentiment aligns with her personal style, favoring pieces that integrate seamlessly into daily life and mood.
The accompanying global campaign showcases Jennie in a variety of Ray-Ban styles. Notable among these are the Ray-Ban Meta Blayzer Optics, slated for release on April 14, and the "Daddy-O," described as a staple in her personal collection. Hints of deep red in the campaign visuals are a deliberate nod to her stage name, Jennie Ruby Jane.
This announcement follows Jennie's recent involvement with Adidas for their Originals Superstars campaign. In that campaign, she appeared alongside a diverse group of global celebrities, including Samuel L. Jackson and Kendall Jenner.
