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Jenna Bush Hager's $20K Cake Prank Falls Flat
3 Apr
Summary
- Hager attempted a prank involving a $20,000 cake.
- The cake fell, and Hager slipped on the icing.
- Willie Geist realized it was an April Fools' joke.
On April 1, 2026, during an episode of TODAY With Jenna & Sheinelle, Jenna Bush Hager orchestrated an April Fools' Day prank targeting co-host Willie Geist. The stunt centered around a cake described as a viral sensation, costing an astonishing $20,000.
Hager presented the cake, which was reportedly only made one per day. Geist expressed shock at the price. As Hager moved towards the cake, it was dropped, spilling its icing. Hager then slipped on the icing, falling to the floor.
Following Hager's fall, TODAY editor Arianna Davis Santana commented on the lost cake. Geist assisted Hager, by which point he had figured out the prank. Hager confirmed the fall was real, emphasizing her commitment to the April Fools' joke.
Geist noted the suspicious price tag but admitted fleeting belief. He praised Hager's commitment, acknowledging she "takes a spill for the cause." The segment garnered significant online attention for Hager's performance and the prank's outcome.
