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Jeff Ament's '90s Style: Beyond Grunge
26 Sep
Summary
- Jeff Ament pioneered baggy shorts over leggings, influencing designers.
- His distinctive hats and punk-jock fashion fusion defined a generation.
- A new book, 'Since Forever,' showcases his early photographic archives.

Pearl Jam bassist Jeff Ament carved out a distinctive fashion niche in the 1990s, moving beyond the era's prevalent grunge aesthetic. A former graphic design student, Ament embraced originality, experimenting with layering and unique silhouettes. He was an early adopter of the baggy shorts over leggings trend, a look that notably influenced designer Marc Jacobs' controversial 1992 collection.
Ament's adventurous style also featured a notable collection of hats and a fusion of punk and sportswear, reflecting his upbringing where such distinctions blurred. This personal archive of photos from before and after Pearl Jam's rise to fame is now compiled in his new book, 'Since Forever.'
The book features 250 black-and-white images, culled from Ament's personal collection of approximately 10,000 negatives. These photographs capture the period leading up to and following the band's immense success, offering a candid look at Ament's life and creative evolution.
Reflecting on his style, Ament discussed his budget-conscious approach, often sourcing unique pieces from thrift stores. He also touched on his confrontation with Marc Jacobs regarding the commercialization of the grunge look, emphasizing the offense taken at the high prices charged for such styles.