JBL Transforms SXSW with Immersive Sound Library

The iconic audio brand JBL established its LIVEbrary at the 3TEN venue during SXSW, offering festival-goers a unique countercultural library experience. For three days, the space celebrated sound with performances from diverse artists, kicking off with DJ sets from Chasyn and Steve Aoki. Aoki's performance included a playful moment where he tossed sheet cake to the crowd during his song 'Cake Face'.

The event also served as the stage for the unveiling of JBL's latest innovations: the Live 780NC over-ear and Live 680NC on-ear headphones. These new models boast JBL Spatial Sound and Hi-Res audio for immersive listening, enhanced by advanced noise-canceling microphones. Guests could experience the headphones firsthand at listening stations or see them integrated into the venue's decor.

Further highlighting JBL's commitment to personalized audio, the event showcased the new JBL Soundgear Clips. These lightweight, clip-on open-earbuds offer comfort and stability, featuring a SonicArc design for enhanced bass and privacy. Attendees could further personalize their experience at an ear charm station, creating custom accessories for their Soundgear Clips, making the three-day event a memorable celebration of music and audio technology.