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JB Smoove & Shapiro: The Future of Entertainment
14 Nov
Summary
- JB Smoove drives his own creative and entrepreneurial vehicle.
- Evan Shapiro redefines the 'attention economy' as 'affinity economy'.
- Arnie Herrmann honored as Business Manager of the Year for nearly 40 years.
At Variety's Business Managers Breakfast, comedian JB Smoove and media analyst Evan Shapiro offered perspectives on the evolving entertainment landscape. Smoove stressed the importance of proactive control and adaptability, referencing his own ventures like the creative advertising agency The First Darrin and Alternate Side Productions. He posited that embracing AI is crucial, not a threat, for those with faith in human ingenuity.
Evan Shapiro presented his concept of the 'affinity economy,' suggesting successful companies foster creator mindsets and serve consumers comprehensively. He noted YouTube's dominance due to its free content model and highlighted that while major platforms aim for profit, artists must focus on genuine fan engagement, a key to success exemplified by YouTuber Curry Barker's box office hit 'Obsession'.
The event also celebrated Arnie Herrmann of Citrin Cooperman as Business Manager of the Year. With nearly four decades of experience, Herrmann was lauded by clients and colleagues, including actress Candice Bergen, for his trust, service, and profound impact on their careers. Herrmann shared a touching client message about embracing his 'Act Three' in a distinguished career.
