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Jay-Z Takes Over London for The Blueprint Celebration
2 Sep
Summary
- Jay-Z's pop-up celebrates 25 years of The Blueprint album.
- The free London experience is at Trafalgar Square until Sept. 5.
- Fans can buy limited-edition merchandise and see era programming.

Rapper Jay-Z is marking the 25th anniversary of his influential 2001 album, The Blueprint, with a special celebration in London. Trafalgar Square has been transformed into a free pop-up installation, inviting fans to relive the early 2000s. The experience features televisions playing music videos and programming from the era, alongside the opportunity to purchase limited-edition merchandise.
The installation, which opened on September 1, 2026, is open daily from 11 a.m. to 7 p.m. through September 5, 2026. This event follows a similar pop-up at UMusic Shop in Camden Market, which offered exclusive clothing and other anniversary items. The London events precede Jay-Z's performances at Tottenham Hotspur Stadium on September 4 and 5, 2026, marking his first U.K. concerts since 2018.