Home / Arts and Entertainment / Kelce Pours Out For AI's Water Woes
Kelce Pours Out For AI's Water Woes
18 Aug
Summary
- Jason Kelce promotes AI data center water use in a musical video.
- He urges people to donate urine as an alternative water source.
- The campaign is a collaboration with Garage Beer and Liquid Death.
Former Philadelphia Eagles center Jason Kelce has embraced a unique role in a new campaign addressing the substantial water usage of AI data centers. Released on Tuesday, the unconventional video features Kelce on a toilet, holding a jar of urine while seriously explaining why people should consider donating their pee. This initiative, a collaboration between Garage Beer and Liquid Death, targets the environmental impact of AI cooling systems.
Kelce's involvement transforms a critical environmental message into a comedic musical sketch. The video begins with Kelce explaining AI's immense water needs, followed by the punchline: "We want your pee." He then performs a musical number with Liquid Death's mascot, joined by others carrying urine containers. This starkly contrasts with traditional PSAs, leveraging Kelce's distinctive personality.
Since retiring after a 13-year career, Kelce has transitioned into a prominent media figure, co-owning Garage Beer with his brother Travis Kelce. This campaign further exemplifies the Kelce brothers' expanding business ventures outside of professional football, demonstrating Jason Kelce's continued presence in the public eye through surprising and memorable stunts.
