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Janhvi Kapoor Tackles Alcohol Addiction Stigma
2 Apr
Summary
- Janhvi Kapoor partners with Amaha to destigmatize alcohol addiction.
- 'Off the Rocks' initiative aims to shift public conversation on addiction.
- Amaha provides clinical credibility and access to professional support.

Actor Janhvi Kapoor is spearheading 'Off the Rocks,' a new initiative designed to tackle the pervasive stigma associated with alcohol addiction in India. This program collaborates with Amaha, a leading mental health organization, to shift public perception from judgment to clinical understanding.
Kapoor stated that the conversation around alcohol is often absent or judgmental, failing to support those in need. 'Off the Rocks' aims to acknowledge alcohol addiction as a real and clinical condition affecting many.
Amaha brings essential clinical credibility and professional infrastructure to the initiative. With over 200 mental health professionals, Amaha offers evidence-based programs for alcohol addiction, combining psychiatric assessment and recovery support.
'Off the Rocks' will feature expert conversations, personal stories, and resources to build understanding and reduce shame. The initiative is structured as an ongoing effort, ensuring all content is clinically reviewed by Amaha for accuracy and responsible handling of the sensitive topic.