What is the new James Bond reality show called?

The new James Bond reality competition series is called '007: Road To A Million'.

Who is Barbara Broccoli and what is her role in the James Bond franchise?

Barbara Broccoli is a key producer for the James Bond franchise, known for being protective of the brand and approving its first unscripted show.

Which company now controls the James Bond brand?

Amazon MGM Studios has acquired the creative control of the entire James Bond brand.

Home / Arts and Entertainment / Broccoli Backs Bond's Bold Reality TV Turn

Broccoli Backs Bond's Bold Reality TV Turn

2 Dec, 2025

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Summary

James Bond IP adapted into a high-stakes competition series.
Barbara Broccoli saw the show as a love letter to super fans.
Amazon MGM Studios now has creative control of the Bond brand.

Broccoli Backs Bond's Bold Reality TV Turn

The unparalleled intellectual property of James Bond has been transformed into a major unscripted competition series, a move that initially faced significant skepticism. Producer Barbara Broccoli, fiercely protective of the franchise, ultimately gave her approval, describing the show as a "love letter to super fans." This ambitious project, which requires contestants to undertake adventurous global challenges, was scaled up to match the Bond brand's prestige.

The first unscripted show to leverage the James Bond name, '007: Road To A Million,' was commissioned by Prime Video in 2022 and has since debuted its second season. The series, produced by UK indie 72 Films and MGM Television, features actor Brian Cox as the enigmatic 'Controller' orchestrating intricate challenges for participants.

This venture into reality television follows Amazon MGM Studios' recent acquisition of complete creative control over the entire James Bond brand. This strategic move by Amazon, which acquired MGM in 2022, signifies a new era for the iconic spy franchise, with '007: Road To A Million' being a key part of its expanded universe.