Home / Arts and Entertainment / Jacquemus Taps Grandma as First Brand Ambassador
Jacquemus Taps Grandma as First Brand Ambassador
23 Jan
Summary
- Designer Simon Porte Jacquemus appointed his grandmother as his first ambassador.
- Liline Jacquemus, 79, embodies strength, elegance, and authenticity.
- The move is a refreshing, subversive take on celebrity endorsements.
Designer Simon Porte Jacquemus has made a surprising announcement, appointing his 79-year-old grandmother, Liline Jacquemus, as his first brand ambassador. He revealed this news two days ago via Instagram, stating that Liline has been his muse and inspiration since before the brand even existed, embodying strength, elegance, and authenticity.
This appointment is a refreshing and subversive move in an era of intense celebrity brand ambassador partnerships. Jacquemus, known for his sense of humor, humorously outlined 'contractual commitments' for his grandmother, including a strict full-look policy.
This decision places an older woman at the forefront of his brand, aligning with Jacquemus's upcoming show at the Picasso Museum in Paris. It challenges the youth-centric focus of luxury fashion, advocating for greater recognition of older women as both muses and viable consumers.
